Long’s is opening up its bakery cafe in the Chinese capital, Beijing, in a bid to attract more tourists and locals to its popular tourist destination.
The company’s new location, located at the intersection of Long Street and the city’s historic Pearl River, is located between the Chinese National Railway Station and the historic Pearl Square.
“We are opening the new location to serve tourists and to attract people to Long’s because we are an all-day cafe, and we have a huge tourist population,” said Long’s CEO Yang Zhang, who added that the new cafe is not yet complete and is still in the design phase.
“This is a very exciting day for us, we are very happy with our new cafe,” Zhang said.
Long’s launched its first Long’s Bakery Cafe in the capital, in 2015, with a small, three-seat cafe that opened for business just before Christmas, 2017.
The cafe’s new shop is expected to open in the next few weeks.
Long is hoping to have a cafe on the street within the next two years, Zhang said, adding that it is currently in discussions with local governments and the National Development and Reform Commission (NDRC).
The NDRC has been investigating Long’s since the company was established in 2010.
The NDCC is currently holding an online competition for proposals for the proposed Long’s, Zhang added.
“Our goal is to open up a Long’s in 2020,” Zhang added, adding it is not just a matter of when, but of when it will open.
“It is also important to be able to serve more than one customer.”
